As you may recall, last fall MyArtClub.Com conducted a market survey to assess the “5 Ws” about the art
market, meaning the questions “Who”, “What”, “Where”, “When” and “Why”. We felt compelled to learn more
about fine art clients for the large part because the answers for many important questions to help
artists and art venues build solid business plans are not readily available.
Our report, soon to be released, presents a concise set of findings to assist all participants in the art
market. It brings together demographics and personal interests to focus on understanding client
preferences to help you target your art markets most effectively.
Key findings include reasons for optimism!
A whopping 98.9% of participants purchase fine art an estimated 1.4 times per year. A huge 78.2% of these
clients buy on impulse simply because they love the work.
The highest customer preference at 71.2% is to buy directly from an artist to better know the artist and
support the artist financially.
The full report is to be out in Fall 2008. As a member of MyArtClub.Com you will have full access to the
findings. An interesting summary presentation is also being prepared, with specific actions you and your
art groups could take. We would welcome an invitation to present our findings to you and your group in
This article first appeared in the My Art News Letter #24